Last Date for MBA Online Digital Marketing Admissions

The university has currently closed its registrations and admissions for the academic session of 2022-23. The admission rounds are conducted in the months of October-November. However, SOL can conduct a few spot rounds and mop rounds of admission in January-February to fill the vacant seats in the course. +

Here are some quick MBA facts about DU-SOL: 

  • The university accepts online registrations from candidates through their online admission portal. 
  • The online registrations can be done by visiting the admission portal of DU-SOL, wherein one can register as a fresh user, fill in the application form and attach necessary documents for verification by SOL. 
  • The registration fee charged for the course is INR 250 (INR 100 for those from reserved categories). 
  • The university shortlists candidates for enrolment based upon merit criteria (for graduates from DU) and entrance performance (for non-DU graduates). 
  • Mop rounds and spot rounds of admission are conducted during January-February (subject to availability of vacant seats in the course).

Key Specifications of Online MBA Digital Marketing

Some of the key details and facts about the MBA in Digital Marketing have been provided here.

Online MBA Digital Marketing Course Fee

The range of fee for an MBA course in DU-SOL is much more affordable than private management institutions. The full course fee is INR  95,000 for two years of the course. Students can pay the fee in the annual mode, the payable amount being INR 47,500, which is inclusive of various charges like tuition fee, university and SOL maintenance funds, student welfare charges, SLM charges etc. Students are charged separately for the registration fee and the examination fee for the course. Read More!

MBA Online Digital Marketing Eligibility Criteria

The minimum eligibility criteria to be fulfilled for pursuing an MBA in digital marketing from DU-SOL includes being a Bachelor’s degree holder from a minimum aggregate score of 50% marks at the graduation level. The candidate should also have completed their undergraduate education from a duly approved and recognised university. Working professionals who have already graduated and want to develop a management career in digital marketing can apply to this course as well. Read More!

Online MBA in Digital Marketing Course Duration

Being a postgraduate degree program, the MBA in Digital Marketing is of a full duration of 2 years. It includes 4 semesters, roughly of a duration of 6 months each. Students pursuing the course get a leverage in terms of two extra years to complete and qualify all the papers and obtain the degree. Thus, the maximum course duration is 4 years.

Online MBA Digital Marketing Admission Procedure

The procedure for seeking admission in the MBA program at DU-SOL is through online registrations. Students can fill the course application form and submit their documents’ copies with the registration fee. The further procedure includes seeking enrolment in the course if the candidate gets shortlisted in the admission list of the course. Students can also seek admission through the mop rounds and spot rounds held usually during January and February. Read More!

Online MBA in Digital Marketing Syllabus

The syllabus for the course includes various management basic subjects and specialisation-oriented papers, selected as per latest industry developments and technological advancements in digital marketing. Some of the major courses for the program include SEO basics, digital marketing tips, content writing and management, PPC core, social media management etc. The papers are industry-oriented and introduce students to the various domains of digital marketing. Read More!

Online MBA Digital Markting Placement

DU-SOL offers placement assistance to students pursuing the MBA in Digital Marketing through its dedicated placement services. There are placement support features offered for this course such as placement drives, job fairs, internship opportunities, interactions with industry experts etc. Students can explore their career options in various top companies, as DU-SOL partners with companies like Genpact, ICICI Bank, Axis Bank etc.

Online MBA Digital Marketing in India (Find the Best Schools and Degrees)

The MBA in Digital Marketing at DU-SOL is a course designed to cater to the latest needs of the industry, which is technology driven and has turned majorly to the digital mode of entrepreneurship. In this context, the university offers a digital marketing specialisation in MBA that introduces and equips students with skills needed to grow a business through digital media. This course offers great career prospects which are also fairly paid.

Learning Materials

The university provides study materials in the form of Self Learning Materials (SLMs), which are designed for self-paced learning. They are designed in a self-explanatory, practically-oriented and easy to follow manner. The SLMs can be accessed in the digital mode or in print. The latter can be availed by applying for the same during admissions. However, students who opt only for the digital SLMs are provided a fee abatement of INR 400 during admissions as an encouragement for the eco-friendly measure adopted by them.


The evaluation for the course comprises two main components, namely the Internal Assessment (IA) and the term-end examinations. The academic weightage is divided between them in the ratio of 30:70 respectively. Students are marked in IA on the basis of their assignments, quizzes and projects. The candidate must maintain a minimum average score of 40% individually in IA and term end exams to qualify a paper.


The assignments are a part of the Internal Assessment of students, which is of a total of 30 marks. The assignments are usually provided with a set deadline, within which they must be completed and submitted through the assignment submission portal of DU-SOL.

Term-End Examination

Semester-end exams for this course are conducted in the physical, offline mode, wherein students need to appear at designated exam centres for their course examinations. The exam is of a duration of 3 hours, total of 70 marks and in the medium of English. The student must score at least 40% marks to qualify the exam. An aggregate of 45% marks must also be maintained to qualify a term.

Who is Eligible for School of Open Learning MBA in Digital Marketing Admission 2023?

Any candidate who has completed their Bachelor’s level of education from a recognised university is eligible to take this course up. The minimum expected marks for admission to an MBA in digital marketing is 50% aggregate marks at the graduation level. Working professionals can also take this course up since it is highly industry-relevant and useful for career growth and escalation.

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FAQs Related to DU SOL Online MBA in Digital Marketing

Is an MBA program from DU-SOL valid?

Yes, the MBA program being offered by DU-SOL is a UGC and AICTE approved course and hence is completely valid and credible in the academic and professional circles.

What is the full course duration for an MBA at DU-SOL?

The full course duration is from 2 years (minimum period) to 4 years (maximum period).

Does DU-SOL have placement services for the MBA program?

Yes, DU-SOL offers students with placement services and assistance through the dedicated placement cell for the School of Open Learning.

Does DU-SOL provide an online MBA in digital marketing?

No, the MBA program offered at DU-SOL is an Open Distance Learning (ODL) course. If you want to pursue a full-time online MBA then you can explore various other online universities like Lovely Professional University (LPU), D. Y. Patil University (DPU), Shoolini University etc. that offer fully online MBA courses.