DU SOL Online BBA Digital Marketing 2024-25

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A graduation degree in digital marketing is one of the most demanded courses because of the increasing popularity of the virtual world. This 3-year UG degree program can be done through both online and offline modes. An online degree of BBA with a specialization in digital marketing is a career-oriented degree course that can be done along with a job post-completion of 10+2 or equivalent.

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DUSOL Started Taking Admissions For Session 2024 From June 3rd. Click Here To Know More Details!

Does DU SOL offer an Online BBA Digital Marketing Program?

Some of the undergraduate courses offered by Delhi University’s School of Open Learning (DU SOL) are BA (Prog), BBA, BA (Hons.), and B.Com. DU SOL only offers specialization in general and Financial Investment Analysis (FIA) under the BBA program.

Online BBA with a specialization in digital marketing is one of the professional degree programs that is not offered by DU SOL. But the benefits one gets post-completion of online BBA with the same specialization can be availed by getting enrolled in this course through other universities.
Some of the top-notch universities that offer this online UG course are:

  • Manav Rachna University Online
  • Shoolini University Online
  • MMU Online

Detailed information about the course and fee structures provided by these universities can be obtained through the counseling form given on this webpage This online BBA program can be completed for around 1,00,000 INR to 2,00,000 INR from these universities.

Key Specifications of Online BBA in Digital Marketing

Some of the primary information about this online BBA program with a specialization in digital marketing is mentioned here.

Online BBA Digital Marketing Course Fee

The fee structure of this 3-year UG program of online BBA in Digital Marketing falls in between the range of 1,00,000 INR to 2,00,000 INR. Some of the universities take only some amount of the program fee during the course and the remaining amount is paid after placement. All the details regarding fee breakup are available on the university website.

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Online BBA Digital Marketing Eligibility Criteria

A 12th pass candidate from a recognized Board of Education is eligible to apply for this online UG course of BBA with a specialization in digital marketing. This course can be chosen by candidates of any stream or discipline.

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Duration of Online BBA in Digital Marketing

The duration of this online UG course is the same as that of a regular or on-campus UG degree course, i.e., 3 years. The key benefit of doing this course in online mode is an extended course duration. This online course, BBA in Digital Marketing can be completed within a period of 3-6 years.

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Admission Procedure for Online BBA in Digital Marketing

The process of admission to this course is quite easy and simple. All the steps are mentioned on the websites of universities that can be followed to fill in the application form. Fee payment can also be done using a Debit card/Credit card/Net banking through the university portal. A confirmation mail or pdf file confirms the admission to the course after the completion of admission formalities.

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Online BBA in Digital Marketing Syllabus

The career-oriented course of online BBA in Digital Marketing is designed to strengthen the basic understanding and technical skills of marketing in candidates on digital platforms. Some of the major subjects studied in this course are Communicative English, Business Management, Techniques of Marketing, Business Analytics, Strategic Management, Research Methodology, and others.

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Online BBA Digital Marketing Placement

A plethora of job profiles is available after completion of this online course. These career options are introduced to the final-year students of this course by the universities through placement services. The placement assistance provided by universities through job fairs and campaigns enables candidates to get an entry-level job in some of the best companies in the related field.

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Online BBA Digital Marketing in India | Modes of Operations

For hassle-free and easy-to-understand learning processes, some of the primary aspects of the online course of BBA in Digital Marketing are made clear here.

Learning Management System (LMS)

All the interactive sessions like online classes, webinars, and meet-ups are organized on a learning platform of the university, i.e., a Learning Management System or LMS. Access to this LMS portal is given to the students after successful admission to the course.

Semester Exams

In the duration of 3 years, theory exams are conducted by the university at least 6 times (each semester). These theory exams are conducted in online mode only. The schedule of semester exams is updated on the official website of the university.

Internal Assessments

The assignments are prepared in a digital format and are submitted online on the LMS portal. Assignments contribute to the final assessment and therefore no student is allowed to appear in the semester exams if he/she fails to submit their assignments.

Final Evaluation

Theory exams are conducted each semester during this course and the final result to get the degree is calculated by combining the results of assignments, and these theory papers. The division of weightage between assignment and theory exams is done in a ratio of 30:70.

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Earn a UGC & AICTE, NAAC A++ -recognised degree from DU SOL

  • Learn from the best faculty and industry experts.
  • Become a part of the DU SOL Alumni network.
  • Build job-ready skills to get ready for the workforce.

Who is Eligible for DU - School of Open Learning Admissions?

UG Courses

  • 10+2 from a recognized Education Board
  • A minimum of 45-50% marks in the qualifying exam.
  • Basic Knowledge of the English language.

PG Courses

  • Graduation from a recognized university.
  • At least 45-50% marks in the qualifying exam.
  • Must have studied the English language at 10+2 or graduation level.

Note: For some courses, the university might conduct an entrance exam & the eligibility will also depend on the scores of that exam.


DU SOL Admissions FAQ

No, the specialization of digital marketing is not provided under BBA by DU SOL. But the career benefits of this course can be earned by getting admission to other universities that provide this course.

For a graduate with an online BBA in Digital Marketing salary package ranges from 2-5 LPA. This increases with the add-on skills and learning experience.

Yes, students who have cleared their 12th standard with any stream can apply to this course.