DU SOL Online BBA in Marketing Jan 2024-25

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A bachelor's degree in management programs or BBA builds the foundation of management skills in students. A degree of BBA in Marketing aims to develop marketing skills in individuals. BBA in Marketing can be done either from a regular college or in online mode. An online degree of BBA in Marketing encourages working professionals to enroll in this UG program to excel in their field of work.

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Does DU SOL offer an Online BBA in Marketing?

DU SOL offers various UG courses like BBA, BA (Hons.), BA (Prog), and B.Com. The specializations offered by DU SOL under the BBA program are general and Financial Investment Analysis (FIA).

Online BBA with a specialization in marketing has not been introduced by DU SOL as of now. But many other universities offer the BBA degree program in the same specialization. Some of the top-ranked universities that provide online BBA with a specialization in marketing are listed here.

  • Jain University Online
  • DY Patil University Online
  • CCE UPES Distance Learning
  • GLA University Online
  • Vignan University Online
  • Shoolini University Online

The cost of the entire course of BBA in Marketing lies within the range of 55,000 INR to 1,50,000 INR. A detailed list of universities with their individual curriculum and fee structures can be seen by filling up the counseling form available on this webpage.

Key Specifications of Online BBA in Marketing

Some of the specifications of this online course are mentioned here.

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Online BBA in Marketing Course Fee

The entire course fee of online BBA with a specialization in marketing ranges from 55,000 INR to 1,50,000 INR. Apart from this, a non-refundable registration fee is charged by the university at the time of registration that ranges from 500 INR to 2,500 INR. In some cases, only a partial program fee is deposited to the university during the course and the rest of the amount is paid by the candidate after placement. These specific details can be seen on the university website.

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Online BBA in Marketing Eligibility Criteria

To be eligible to apply for this undergraduate course, candidates need to pass their 10+2 or equivalent from a recognized Board of Education. Candidates from any stream/discipline are eligible for this course.

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Duration of Online BBA in Marketing

The time duration in which this online course can be completed is 3-6 years. Apart from the minimum duration of 3 years, additional 3 years are provided under this online program. This is one of the main reasons for the acceptance of this course among working professionals.

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Admission Procedure for Online BBA in Marketing

After the registration process at the university website, candidates can fill out the details in the application form. Attach the mandatory documents along with the application form and submit it. At the end of the process, deposit the course fee and get an acknowledgment slip from the university on successful enrollment.

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Online BBA in Marketing Syllabus

The syllabus of the BBA in Marketing is designed in a way that focuses on marketing strategies and business development skills. Subjects that are studied in this course are Marketing Management, Business Management, Corporate Finance, Business Analytics, Sales Management, Macroeconomics, Retail Marketing, International Marketing, Digital Marketing, Brand Management, and others.

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Online BBA in Marketing Placement

A huge number of career options can be availed post-completion of this course. The placement assistance provided by the university enables candidates to get a brief of the job profiles that can be chosen just after this graduation course.

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Online BBA in Marketing in India | Modes of Operations

The undergraduate degree of online BBA with a specialization in marketing encourages the decision-making abilities of candidates. It also develops an understanding of the economy in businesses. Some of the aspects on which this online course operates are listed here.

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Learning Management System (LMS)

LMS or learning management system serves as a virtual classroom of the university. All the online lectures, webinars, and academic sessions are done through this portal of the university. It is an interactive platform for communication between teachers and learners.

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Semester Exams

The pattern of exams followed in this course is semester based. In 3 years of the course duration, candidates appear for 6-semester exams. These theory exams are scheduled every semester in digital format on the LMS of the university.

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Internal Assessments

Assignments are considered internal assessments taken by professors in the mid-semester. These are also submitted through the LMS portal before the set deadline. Assignment submission is mandatory in order to appear for theory papers.

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Final Evaluation

The exam mode followed for this course is semester mode. Thus, in the span of 3 years, students have to appear for theory exams at least 6 times. The final evaluation at term end is based on the internal assessment (30% weightage) and theory papers (70% weightage).

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Who is Eligible for DU - School of Open Learning Admissions?

UG Courses

  • 10+2 from a recognized Education Board
  • A minimum of 45-50% marks in the qualifying exam.
  • Basic Knowledge of the English language.

PG Courses

  • Graduation from a recognized university.
  • At least 45-50% marks in the qualifying exam.
  • Must have studied the English language at 10+2 or graduation level.

Note: For some courses, the university might conduct an entrance exam & the eligibility will also depend on the scores of that exam.

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DU SOL Admissions FAQ

No, this specialization of an online BBA is not provided by DU SOL. But there are some other universities that provide this career-enhancing course at a reasonable fee.

The salary package that is offered to online BBA graduates with a specialization in marketing is between 2-5 LPA.

Yes, an online BBA is as valid as a regular graduation degree and thus, one can opt for a regular MBA post-completion of this course.