DU SOL Online Certificate in Digital Marketing Analytics 2024-25

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Digital Marketing Analytics involves the study of recent tools and techniques useful from the point of digital marketing perspective. The dependency on social media has increased by great numbers for brand promotions and marketing. This has in turn increased the demand for professionals in digital marketing analytics in different business contexts. A certificate course with a specialization in digital marketing analytics develops an understanding of brand promotions and marketing strategies over social media platforms. This certificate program is available in both online and offline modes. The online mode of this course is quite popular among working professionals who want to progress their careers in the field of digital marketing.

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DUSOL Started Taking Admissions For Session 2024 From June 3rd. Click Here To Know More Details!

Does DU SOL Offer an Online Certificate in Digital Marketing Analytics?

Conventional degree programs like B.Com, BBA, BA (Hons.), BA (Prog), MBA, MA, and M.Com are available via online mode at DU SOL.

Currently, a certification program in digital marketing analytics is not offered at DU SOL. But there are other choices of universities that offer this career-oriented course at a pocket-friendly fee structure. NMIMS is one of the trusted universities for online education as it has approvals from UGC. The course cost of this program ranges from 25,000 INR to 30,000 INR at this university.

Complete information regarding this certification program and universities that offer this course can be gained by filling out the counseling form on this webpage.

Key Specifications of the Online Certificate in Digital Marketing Analytics

A candidate can become familiar with search analytics, social media analytics, email analytics, and others after completing this online certification program in digital marketing analytics. All the relevant information related to this program is detailed here.

Online Certificate in Digital Marketing Analytics Fee

The full fee for this online program ranges between 25,000 INR to 30,000 INR. This range includes an approximate amount of 1,000 INR to 1,500 INR of the registration fee.

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Online Certificate in Digital Marketing Analytics Eligibility

Individuals with HSC or 12th from a recognized board can apply to this certificate program. High school pass-outs can also apply to this course but they need to have a minimum work experience of 2 years to be eligible for this certificate course.

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Online Certificate in Digital Marketing Analytics Duration

This online certificate program is designed for a minimum duration of 3 months. This period of time can be stretched for another 3 months which makes the duration range of this course to be 3-6 months.

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Online Certificate in Digital Marketing Analytics Admission Procedure

A candidate can directly take admission to this program after registering at the university website and filling out the application form. Fee payment followed by form submission completes this admission process. An acknowledgment mail ensures the enrollment of candidates.

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Online Certificate in Digital Marketing Analytics Syllabus

The core subjects studied in the online certification program include Introduction to Digital Marketing Analytics, Data Technologies and Marketing Data Platforms, Metrics, dimensions, KPIs and Interpretation for POEM media, Measurement Model & Data-driven decisions, Data Analysis, Digital Consumer and Consumer Data Operations and Supply Management, Decision Optimization and Data Visualization, and Mimic Digital Marketing Analytics Simulation.

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Online Certificate in Digital Marketing Analytics Placement Assistance

The placement drives and campaigns are part of the placement services offered by the university under this certificate course. These services make the students aware of the job options that they can get post-completion of this certificate course.

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Online Certificate in Digital Marketing Analytics in India | Modes of Operations

The operational mode of this online course follows a specific pattern and is university-specific. An overview of some parameters involved in this course is mentioned here.

Medium of instructions

LMS serves as the digital classroom for this online course. Online classes, recorded lectures, study materials, e-books, etc. are all accessed through this portal.


At the end of this program, online exams are conducted proctored with an AI tool. The efficient user interface used for online exams in this course makes it accessible for all students from all locations.


Tasks assigned to students during the course session involve some case studies and real-world projects. The assessment of these assignments impacts the overall result of the students.

Term-End Examinations

The final score of students is calculated after evaluating the results of online exams and assignments. The passing marks required to get certified with this online course is 40-50%.

DU SOL Sample Certificate

Earn a UGC & AICTE, NAAC A++ -recognised degree from DU SOL

  • Learn from the best faculty and industry experts.
  • Become a part of the DU SOL Alumni network.
  • Build job-ready skills to get ready for the workforce.

Who is Eligible for School of Open Learning Admissions?

UG Courses

  • 10+2 from a recognized Education Board

  • A minimum of 45-50% marks in the qualifying exam.
  • Basic Knowledge of the English language.

PG Courses

  • Graduation from a recognized university.
  • At least 45-50% marks in the qualifying exam.
  • Must have studied the English language at 10+2 or graduation level.

Note: For some courses, the university might conduct an entrance exam & the eligibility will also depend on the scores of that exam.


DU SOL Admissions FAQ

Yes, a 10th pass-out can apply to this course but they must possess professional experience of 2 years along with the qualifying degree.

No, DU SOL does not offer this career-oriented certificate program but there are other universities that can be explored by candidates for this course at an affordable cost.

A candidate with certification in the same specialization can apply for jobs in the field of digital marketing and SEO.