Online MBA In Advertising and Branding 2024

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Advertising and Branding are two of the most essential tenets of marketing a company/product/brand and an MBA in DU-SOL in this dual specialisation is offered to graduates to establish a firm conceptual and practical grip over these areas. The distance MBA offered at DU-SOL in the dual specialisation of Advertising and Branding is approved by the UGC-DEB and the AICTE and is a competent and affordable course in management in India.

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DUSOL Started Taking Admissions For Session 2024 From June 3rd. Click Here To Know More Details!

Last Date for MBA Advertising and Branding Admissions

Admission to this online program in Delhi University’s School of Open Learning starts in July. The exact dates for registration & application form filling can be obtained from the official website for each new academic session.

MBA in Advertising and Branding Admission Quick Facts 

  • The university conducts admissions to its distance MBA in Advertising and Branding offered through the School of Open Learning in July. 
  • Candidates who have graduated from DU also get the benefit of seeking admissions through merit lists. 
  • Candidates who are not graduates of DU can appear in an entrance examination to get admission to the MBA at DU-SOL. 
  • In some cases, depending upon available seats in the course, DU-SOL conducts a few rounds of mop-admissions and spot-admissions.

Key Specifications of Online MBA Advertising and Branding

Here are further details about the learning and student-support for the distance MBA program in Advertising and Branding from DU-SOL.

Online MBA Advertising and Branding Course Fee

The full course fee for an MBA in dual specialisation of Advertising and Branding is INR 95,000. The annual fee amount for the course is thus INR 47,500 in which charges for university facilities and services, tuition fee, Self Learning Materials (SLMs) etc. are included. The students need to make a one-time registration fee payment (INR 250/INR 100) and a semester-wise examination fee apart from the annual course fee. The fee range in DU-SOL for an MBA is comparatively much lower and affordable so that a larger number of students are able to take the course up.

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MBA Online Advertising and Branding Eligibility Criteria

The minimum eligibility criteria that the candidates are required to meet for admission to the distance MBA in Advertising and Branding at DU-SOL is that they should have completed their Bachelor’s degree (undergraduate) from a recognised institution of higher education with a minimum score of 50% aggregate marks/grade. There are no stream-constraints for admissions and candidates from any academic background are eligible to take this course up. Relevant professional experience is given preference but this is not a compulsory criteria to be met.

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Online MBA in Advertising and Branding Course Duration

The full course duration of an MBA in Advertising and Branding is 2 years, which is further segmented into 4 semesters (6 months each). The maximum duration of this course is 4 years, within which candidates must complete the full course and papers to obtain the degree.

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Online MBA Advertising and Branding Admission Procedure

As already explained, the admission procedure is conducted in October-November and candidates can register themselves for the course online through the official university admission portal. After filling the application form, attaching necessary documents and paying the registration fee, candidates can submit their application for the course. The university generates merit lists and entrance lists, in which candidates are shortlisted. The shortlisted candidates can reserve their seat in the course by paying the annual course fee. The university may also conduct spot-admissions depending upon the availability of seats in the course after the main admission rounds.

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Online MBA in Advertising and Branding Syllabus

The syllabus for this course is taught in 4 semesters, beginning with major management principles and subjects followed by specialisation-specific courses over the consequent semesters. The major subjects taught in this course includes those like building brand identities, brand management, advertising and branding, offline and online advertising, effective marketing and advertising strategies, luxury branding, copywriting etc. The course also includes hands-on training for practical application and use of learnt concepts and skills. The course curriculum is designed as per the latest industry trends and demands to enhance the professional scope of the degree.

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Online MBA Advertising and Branding Placement

Top recruitment partners like ICICI Bank, Axis Bank, Genpact, ISA Global, NIIT etc., the placement support of DU-SOL is satisfactorily high. Since the MBA course in DU-SOL is a latest introduced course, the placement support for this course is under development and the best placement support services are being introduced for students pursuing this course to ensure they receive the same prospects as students pursuing a regular MBA.

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Online MBA Advertising and Branding in India (Find the Best Schools and Degrees)

Advertising and branding are two well-established and ever developing areas of marketing management in the contemporary corporate world. The MBA in Advertising and Branding (dual specialisation) from DU-SOL is a degree with a large scope for career development as it focuses on both these areas and helps candidates in developing their conceptual as well as practical skills for a successful marketing and advertising career. This degree is affordable, flexible and offers excellent Return on Investment (RoI) to candidates considering its fee range.

System of Instruction

The system of instruction for this course includes a variety of pedagogical tools, including printed/digital Self Learning Materials (SLMs), online library facilities, interactive quizzes, projects, and physical Persona Contact Programs (PCPs) to ensure students also benefit from face-to-face interaction with their professors and peers. Occasionally, the university also arranges online sessions, industry-interactions etc. for all-round learning.


The examinations in DU-SOL for the MBA program consist of the Internal Assessment (IA) and the End-Semester Examinations. The academic weightage for the same is 30:70 respectively. The qualifying criteria for the examinations is a minimum of 40% marks individually in both the IA and term-end exams, along with a minimum aggregate of 45% marks in a semester. The term-end examinations for the course are conducted in the physical mode in designated exam centres and the IA assignments and projects can be submitted online.


Assignments make up the major portion of the Internal Assessment component of evaluation in DU-SOL online MBA, which further constitutes 30% of the academic weightage. The assignments for the online MBA course are practical application-based and must be completed within the provided deadline and submitted on the university’s official portal for assignments. Assignments in the form of quizzes and research-based projects are also provided as part of the course.

Term-End/Semester Examinations

The term-end examination for each paper is of a duration of 3 hours in the medium of instruction, i.e. English. The candidate must register for the exam prior to its commencement by filling up the exam form and paying the examination fee. The mode of examination is physical and offline. The candidate must report to their designated exam centre to appear for the exam. A student should also obtain at least 40% marks in each paper to qualify the exam.

DU SOL Sample Certificate

Earn a UGC & AICTE, NAAC A++ -recognised degree from DU SOL

  • Learn from the best faculty and industry experts.
  • Become a part of the DU SOL Alumni network.
  • Build job-ready skills to get ready for the workforce.

Who is Eligible for School of Open Learning Admissions?

UG Courses

  • 10+2 from a recognized Education Board
  • A minimum of 45-50% marks in the qualifying exam.
  • Basic Knowledge of the English language.

PG Courses

  • Graduation from a recognized university.
  • At least 45-50% marks in the qualifying exam.
  • Must have studied the English language at 10+2 or graduation level.

Note: For some courses, the university might conduct an entrance exam & the eligibility will also depend on the scores of that exam.


DU SOL Admissions FAQ

Yes, the online MBA program of DU-SOL has been accredited by the UGC-DEB and the AICTE, and hence it is a valid and recognised degree program in India.

The minimum eligibility criteria for this course is that the candidate should be a graduate from a recognised university with a minimum of 50% aggregate marks. Candidates from any stream of education are eligible to apply to the course.

If you have graduated from any other college/university other than DU, then you need to appear for an entrance exam to apply to the online MBA offered by DU-SOL.

The full course fee for a online MBA in Advertising and Brand Management from DU-SOL is INR 95,000. The registration fee and examination fee for the course is charged separately by the university.

No, the MBA program being offered by DU-SOL is an open-online learning (ODL) course and not an online MBA. If you want to pursue a full-time MBA course.