DU SOL Online MBA in Digital Marketing and E-Commerce Jan 2024-25

Home  /  Digital Marketing E-Commerce (Dual)

A Masters in Business Administration in Digital Marketing and e-Commerce is a dual specialization degree of 2 years that introduces students to the nuances of commerce and marketing using digital means. This course is offered at DU-SOL as an Open Distance Learning (ODL) postgraduate degree. The full fee for this course ranges around INR 40,000 to INR 3,00,000. The course curriculum is prepared to introduce students to the foundations of commercial management and marketing using digital and internet technologies.

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Last Date for MBA Online Digital Marketing and e-Commerce Admissions

Admission to this online program in Delhi University’s School of Open Learning starts in July. The exact dates for registration & application form filling can be obtained from the official website for each new academic session.

Here are some quick facts about MBA in DU-SOL: 

  • The MBA in digital marketing and e-commerce in DU-SOL is a 2-year distance degree course.
  • The university conducts admission for this course through entrance examinations as well as merit lists.
  • Merit lists are prepared for candidates who have also completed their Bachelor's course from DU.
  • Entrance exams are conducted for applicants who have graduated from other universities.
  • Candidates who have graduated a Bachelor’s degree from a recognized university are eligible to opt for this degree.

Key Specifications of Online MBA Digital Marketing and E-Commerce

Here we have provided you with important details regarding the MBA in digital marketing and e-commerce dual specialisation.

Online MBA Digital Marketing and E-Commerce Course Fee

The MBA dual specialization course in digital marketing and e-commerce in DU-SOL has a fee amount of INR 95,000 which includes the tuition fee, student welfare fund, college development fund etc. However, students need to pay the examination fee for the term-end examinations separately per semester. The average course fee for an MBA in this dual specialization can range from INR 40,000 to INR 3,00,000 and hence the degree offered at DU-SOL is one of the most affordable options to pick. The annual fee thus stands to be INR 47,500 (barring the examination fees).

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MBA Online Digital Marketing and E-Commerce Eligibility Criteria

Knowing the minimum eligibility requirements is essential before applying to this course, as only those candidates who have completed their Bachelors from a recognized university of India are eligible to apply to the course. The candidates should also have secured a minimum of 50% aggregate marks in the qualifying exam to be eligible for admission. Candidates with any stream in Bachelor’s are eligible to apply to the course. Those with professional experience in the relevant domain (in this case digital marketing and e-commerce) are given preference by the university for admissions, however, freshers can also apply if they satisfactorily meet the minimum eligibility criteria.

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Online MBA in Digital Marketing and E-Commerce Course Duration

Being an MBA, this course has a duration of 2 years. The maximum course duration is 4 years, which includes an additional 2 years relaxation provided to students for completing all the papers of the course. The course is further divided into 4 semesters, along with a summer internship that must be completed before the third semester of the degree (i.e. commencement of second year).

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Online MBA Digital Marketing and E-Commerce Admission Procedure

The admission procedure of an MBA in DU-SOL is quite simple and student-friendly. Firstly, the candidates are required to register themselves as new users on the admission portal of DU-SOL. They can then fill up the application form for the course and submit it along with the necessary documents (online format) and the registration fee amount. The university will then screen applicants and generate merit lists and entrance exam lists based upon which the final admissions will be conducted. DU-SOL also has facilities for offline admissions and spot admissions once the round of merit and entrances have been completed.

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Online MBA in Digital Marketing and E-Commerce Syllabus

The syllabus for this dual specialization course is taught in 4 semesters and students are firstly introduced to the foundations of management (e.g. OB, economics, marketing, financial management etc.) and then to the specifics of the two specializations through subjects like fundamentals of e-commerce, digital marketing, web and social media, SEO, market analytics etc. The course syllabus is also elaborated upon by regular interactive sessions, workshops and industry interactions, through which students develop a sense of the concepts in practical life. You can find full details of the course here.

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Online MBA Digital Marketing and E-Commerce Placement

DU-SOL is well-known for offering good placement support to students pursuing ODL courses. Similarly, it is arranging worthy and appealing placement services for its MBA graduates as well. It has a dedicated placement cell which conducts regular placement drives and job fairs in which well-known companies like TCS, Amazon, HCL, WIPRO, Accenture etc. participate. Thus, students after graduating from DU-SOL get excellent scope for career development.

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Online MBA Digital Marketing and e-Commerce in India (Find the Best Schools and Degrees)

The two areas of digital marketing and -commerce have become closely interwoven with business management today, as more and more businesses are turning towards marketing and branding through virtual media. This dual specialisation MBA helps students to explore both these areas together and provides scope for developing careers in fields like SEO, content creation and management, e-commerce strategies etc.

System of Instruction

The system of instruction for this course is through a balance of Self Learning Materials (SLMs) and Personal Contact Programs (PCPs), so that students are able to learn at their own pace as well as interact with peers and faculty. The university also arranges industry sessions and interactive sessions for students to come together and experience classroom learning. The SLMs are provided to students in the printed format as well as the digital format as per the convenience of the student.


Being an ODL course, the examinations are conducted by DU-SOL for this program in the physical mode, in designated exam centres. The examination and assessment follows the typical 70:30 ratio wherein 30% weightage is given to Internal Assessment and 70% to term-end exams. Students must appear for practical exams and viva voce if they have practical papers, and they must obtain at least 40% marks in each paper and 45% aggregate marks in a semester to qualify for the next semester.


The assignments for the course comprise the Internal Assessment component, and have a total weightage of 30% in the evaluation. Students are provided with in-depth assignments involving research work, along with quizzes, projects, mid-semester exams for the course and so on. DU-SOL has a stern focus on assignments and students must submit their reports before the last date mentioned on the official university website in order to appear for the term-end examinations.

Term-End/Semester Examinations

The term-end examinations of DU-SOL for this MBA dual specialization program is conducted offline, in the physical mode. Students are informed about the exam schedule a period prior to they begin, and they must register themselves, fill the examination form and pay the exam fee for the course. Exams are of a 3-hour duration, and the medium of assessment is English as decided by the university. The term-end exams constitute 70% of the academic weightage of assessment.

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Earn a UGC & AICTE, NAAC A++ -recognised degree from DU SOL

  • Learn from the best faculty and industry experts.
  • Become a part of the DU SOL Alumni network.
  • Build job-ready skills to get ready for the workforce.

Who is Eligible for School of Open Learning Admissions?

UG Courses

  • 10+2 from a recognized Education Board
  • A minimum of 45-50% marks in the qualifying exam.
  • Basic Knowledge of the English language.

PG Courses

  • Graduation from a recognized university.
  • At least 45-50% marks in the qualifying exam.
  • Must have studied the English language at 10+2 or graduation level.

Note: For some courses, the university might conduct an entrance exam & the eligibility will also depend on the scores of that exam.


DU SOL Admissions FAQ

DU-SOL has been accredited by UGC-DEB (online education board of UGC) and AICTE which is the primary approving body for technical education.

The full course fee for an MBA from DU-SOL is INR 95,000 (INR 47,500 annually) excluding the examination fee which must be paid in each semester separately.

The full duration for the course is 2 years and the maximum duration is 4 years. The course is covered in 4 semesters.

Yes, DU-SOL has its own dedicated placement cell that conducts regular job fairs and placement drives where students can explore their career options in top companies like TCS, WIPRO, Infosys, Accenture etc.